What is Digital Marketing?
Digital Marketing is a new era of marketing product and services to end consumer through various digital channels such as Google search, social media, email, online advertising and their websites, etc. The ways of Digital Marketing start with having a website, which further involves domain booking, hosting, email accounts, designing, uploading, and maintaining, then it follows,
Digital Marketing tactics & the channels1. Search engine optimization (SEO) 2. Content Marketing 3. Social Media Marketing (SMM) 4. Pay-per-click advertising (PPC) 5. Email marketing 6. Online PR 7. Marketing Automation
Search Engine Optimization (SEO)
Your website on Search Engine's result page need to be positioned at good position i.e. ranking higher and get quality organic (or free) traffic. through On page SEO, Off page SEO and also Technical SEO.
Content MarketingContent Marketing is a part of Digital Marketing that creates Brand awareness, Traffic growth, Lead generation, and then end customers. Various channels such as Blog posts, Ebooks & Whitepapers and Infographics create +ve vibration for your organization/business.
Social Media MarketingBrand awareness to traffic generation to sales conversion for your product/services through leading social media channels like Facebook, Twitter, LinkedIn, Instagram. This might be paid or free ways with continuous content posting to those channels.
Pay Per Click (PPC)
Leveraging search engine traffic in a paid way. Major platform to achieve the goal is with Google Ads. But not limiting to Google Ads one can go further with following channels too,
- Paid ads on Facebook
- Twitter Ads campaigns
- LinkedIn Sponsored Messages
Email marketing is a way of communicating with customer. Email marketing campaign include,
- Blog subscription newsletters.
- Send periodic updates to its existing or new customers.
- Promotions & offers circulation to members.
Online PR (Press Release)
Traditional PR referring to traditional media: newspapers, TV, radio and magazines, while submitting press releases digitally through blogs, and other content-based websites. This online approach influences:
- Bloggers: personal & professional
- Websites & brand sites
- Social media users: Facebook, Twitter, LinkedIn, Reddit, Instagram, and more
- Directories, lists and organizations